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A House is not just a House!! It's a Living, Breathing Thing!! It has a soul!
BoHo Style in a historic home can be the perfect demographic for an older neighborhood.
The left brain, the analytical side, chooses the square footage, the number of BRs and baths, the schools, the neighborhood. The left brain gets them there. But the right brain, the emotional side, makes the decision to buy.... and maybe causes them to spend more than they intended.
In our study of the left-brain vs. right brain selling, the analytical side needs to be engaged first. So, the realtor needs to do a thorough job of describing the property. I think they should to create a little intrigue, if possible. Then, the stagers create a story to engage the right brain in the staging process.
There is a psychology to the color strategy, furniture placement and the lifestyle staging touches.
1. The hammock in the back yard with a tray and iced tea pitcher with glasses
2. The telescope or binoculars in the living room overlooking the intracoastal waterway, where boats can be seen
3. Rolled up beach towels in a cabana bath by the pool
4. Coastal Living magazine in a tray by the sofa
5. Navigational boating charts rolled up in a basket with old boat paddles for a yachting neighborhood
6. A glass vase with wine corks to decorate a bar area, along with some glasses and a bottle of wine in a tray
Of course, the house needs to be clean and pristine. The "Why We Love This House" brochure can be customized and placed with the realtor's cards and info. All of this together engages the right brain and makes the house unforgettable.
One house that our team staged in a gorgeous, gated neighborhood sold in 6 hours for a full-price, cash offer. We were concerned about it because, for the $800,000 price tag, the formal living room was small. But, the beautiful pool, summer kitchen and fire pit area were enhanced with outdoor dishes, candles, towels, lanterns and floating lights in the pool. I love a happy ending.
It reminds me of the guy my sister dated in law school. She was looking for husband material. She brought a tall, dark and handsome cowboy... hat and all to one of our parties. He was NOT exactly husband material but with a corvette and a voice like Sam Elliott, she forgot her senses and bought that house, so to speak. The right brain wins again!!
