904.207.7527

Becky Harmon • October 11, 2023

First Impression Secret Sauce

Do you still shop for magazines in a bookstore or the grocery store. I am always looking at them in the design/home category? I can’t resist a beautiful cover page. When it has vibrant color and striking graphics, I have to pick it up and thumb through it. I will usually buy it regardless of the content because I know it will be pretty on my coffee table.

As a home stager, I am always thinking… 'Will this be pretty on the cocktail table in one of our beach community homes or our more traditional St. John’s River area.' I have collected 10 years worth of Coastal Living magazine and dozens of Florida Design.

What is the trigger behind this expensive habit? As for me, I am triggered by color and beautiful composition. We all are! The right side of the brain lights up and is hungry for more.

When we stage a clean, neutralized interior, we cause the home buyer to be subconsciously drawn into a room. A thread of similar colors will pull them from room to room and calm their soul. An ordinary interior comes to life with just the right art and greenery, furniture and rugs. It’s like an oasis of beauty in the middle of an arid desert.

Before your homebuyers step into your staged home, they must pass through the curb appeal area. Is it speaking to them? What does it say? “Come right in. A special surprise is waiting for you inside that front door.” Or is it totally forgettable! Is it not speaking at all or does it say, “No one cares about this house.”

Find out how to create stunning exteriors, pick the perfect house paint colors, landscape like a pro with our free Curb Appeal presentation this Monday, 10-16-23 at 3 PM EDT. Limited number of spaces are available so gain access by replying to this email and then you will be sent an invitation Monday morning. There will be a replay for those who attend. This is a $100 value class. Yay!!


Flowers are the big winner when it comes to eye-catching exterior. Color will draw your attention to the best features.

Don't have room for large plants... try a beautiful pot of seasonal flowers.

Reply yes to this email newsletter and you will get an invitation to the complimentary presentation. It is a $100 value. You will love it!!

By Becky Harmon May 13, 2026
The Future in Florida is Still Light, Bright and Rustic
By Becky Harmon March 18, 2026
Foundational Principles that don't Change with Time
By Becky Harmon December 1, 2025
New Whites/Neutrals for 2026
By Becky Harmon September 11, 2025
Your Stager's Breaks a Leg. What Now?
By Becky Harmon May 16, 2025
Perfect Pics of a Custom Style
By Becky Harmon February 14, 2025
The Crazy, True Story of our Humble Beginnings
By Becky Harmon January 9, 2025
Staging your Limbic System for Success
By Becky Harmon October 11, 2024
Liability Waivers, Insurance and Contracts... Are You Safe
By Becky Harmon June 18, 2024
The Best of the Best
By Becky Harmon April 9, 2024
This beautiful, cosmetic renovation transformed a late 90's safari style home into a more welcoming, stunning, functional space. Built for entertaining friends and family, this home update was mostly simple and straightforward. Many improvements made the space more open and practical. Take a look. What do you think?
Show More